KIKO MILANO, pioneer in the beauty sector, is among the first retail companies to recognize the transformative power of digital innovation. By embracing this change, KIKO has now redefined the shopping experience, creating an unparalleled immersive brand journey that sets a new standard in retail.

KIKO has enhanced the customer experience by seamlessly integrating a unified commerce strategy with the Apple ecosystem.

Discover how

3

The big challenge

From a retailer to global brand

In today’s challenging context, KIKO has embarked on a sprint to sustainably transform and innovate various aspects of its business, in order to reposition itself as a Global Brand with a Premium Experience.

Employees

Stores

iPhone & iPad

reaching 3

Objectives

that matter

People centric innovation

Wow shopping journey

Smart investment

A Unified Commerce transformation is first and foremost a cultural shift, and not just a change in process, business model or technology

Rabih Hamdan

CTO, KIKO

a journey to unified commerce

Integrating channels and modern technology to create an outstanding employee experience, while simultaneously offering a premium customer-centric experience.

Employee Experience

The best tools and comprehensive training programs foster empowerment and innovation. This cultural transformation improves job satisfaction and enables employees to deliver exceptional customer service.

Customer Experience

A seamless shopping experience with quick product access, personalized recommendations, and efficient transactions. This enhances customer satisfaction and ensures a wow customer experience.

Shop Experience

CRISTINA CASA
Chief Retail Officer

Streamlining inventory management and sales processes enhances efficiency and allows Beauty Advisors to focus more on the customer experience.

How does Apple enhance innovation?

For Kiko “Apple products are the North Star for innovation and excellence”.

Rabih Hamdan

Best for People

RABIH HAMDAN
Chief Transformation Officer

People do their best work when they have the best tools. iPhones and iPads empower the potential of people, improving their overall satisfaction.

Best for Business

CRISTIAN MAZZOLENI
Chief Financial Officer

The decision to partner with Apple has proven to be a winning choice in supporting future-oriented growth, immediately revealing itself as a strategic investment in Kiko’s transformation journey.

Best for IT

KAVEH VAHABI
Chief Information Officer

By prioritizing issues such as security and privacy, Apple’s choice has been key in ensuring a simplification of implementation and management processes on a global scale.

Best for Planet

RABIH HAMDAN
Chief Transformation Officer

Apple has turned out to be a sustainable choice. Energy-efficient operations, the use of recycled materials, and services like Zero Touch Deployment make it an environmentally responsible option, perfectly in line with Kiko’s strategies.

Best for Brand

CECILIA SCHENA
Chief Marketing Officer

The use of iPhone and iPad in stores strengthens Kiko’s brand image, further enhancing its prestige in the minds of customers.

Towards a successful future

Our transformation so far has focused from switching from a mass retailer into a global premium brand. The next chapter of our transformation will be to become an iconic brand.

Simone Dominici

CEO, KIKO