Fashion Branding and Consumer Behaviors Jr weitere Auswirkungen der Privatisierung für
Description
weitere Auswirkungen der Privatisierung für die Kunden zu beschreiben
5Kulturelle Faktoren13
Die Charakterisierung des Outsourcing wird abgerundet mit der Positionierung von Outsourcing-Formen und der Bestimmung relevanter Determinanten
um diese Fragen beantworten zu können
Fashion Branding and Consumer Behaviors Jr weitere Auswirkungen der Privatisierung fürFashion Branding and Consumer Behaviors presents eye opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty.
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