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Spor Yönetiminde Halkla ¿li¿kiler ve ¿leti¿im D-79111 Freiburg von Preußen

SKU 60768631283
4.3
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von Preußen

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Spor Yönetiminde Halkla ¿li¿kiler ve ¿leti¿im D-79111 Freiburg von PreußenDr. Ali Grel Gksel eserinde Spor Ynetiminde Halkla likiler ve letiim konusunu "Yeni Medya" zelinde derinlemesine incelemektedir. Kitabn amac; ok sayda taraftar mterisi olan, eitli gelir kaynaklarna sahip ve ticari deer yaratan, grsel ve yazl basnn her an haber konusu olan spor kulplerinin halkla ilikiler faaliyetlerinin ats altnda kurumsal iletiim arac olarak yeni medyay kullanm biimlerinin deerlendirilmesidir. Artrma iki ksmdan olumaktadr. Artrmann

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