The Influence of International Sporting Events on the Image of Tourist Destinations. The FIFA World Cup 2006(TM) in Germany and the City of Hanover formatIsbn:Softcover - 9783668076839 enabling the more effective use

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The Influence of International Sporting Events on the Image of Tourist Destinations. The FIFA World Cup 2006(TM) in Germany and the City of Hanover formatIsbn:Softcover - 9783668076839 enabling the more effective useMaster's Thesis from the year 2006 in the subject Tourism Miscellaneous, grade: B, University of Gloucestershire, language: English, abstract: International sporting events have gained an enormous popularity and importance both as a product within the leisure industry and as a marketing tool in destination marketing in the competition for visitors, residents and businesses between cities. This dissertation examines the influence of such international