Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared formatIsbn:Softcover - 9783838683713 Spielereien

Spielereien

Derzeit leben etwa acht Millionen Menschen illegal in der EU (vgl

5Ökonomie einer virtuellen Community27

Die Messung der Kundenzufriedenheit zur Bestimmung der Qualität einer Kundenbeziehung stellt lediglich eine Momentaufnahme dar und lässt sowohl Wettbewerber als auch zukünftige Entwicklungen unbetrachtet

Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared formatIsbn:Softcover - 9783838683713 SpielereienInhaltsangabe: Abstract: With the coming into force of Directive 97 55 EC, one of the issues that arose was as to how EU Member States will choose to implement the provisions concerning admissibility of comparative advertising. This dissertation will focus on the Directive? s transposition into English and German law with special regard to price comparisons, each model of implementation being situated at the extreme end of the scale. English law,