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Successful Branding formatIsbn:Softcover - 9783838692494 The researcher investigated why Women-owned

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The researcher investigated why Women-owned enterprises remain the same way year in year out without

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Successful Branding formatIsbn:Softcover - 9783838692494 The researcher investigated why Women-ownedInhaltsangabe: Abstract: In a highly competitive business world, differentiation is an essential key to success for companies. Branding has been a long discussed method to create such a necessary competitive advantage, however an effective and smart branding approach is necessary to ensure success, as the quote of Richard Branson shows. The American company Persona International, offering consulting tools and methodologies to their licensees,

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